NEWS RELEASE

For Immediate Release
February 25, 2002


CLEARWATER POLICE SURVEYING RESIDENTS
(7TH "Customer Satisfaction" Survey to begin March 1st)

A statistically valid and randomly selected number of Clearwater residents will soon be asked about their perception and interactions with the Clearwater Police Department when they are mailed a "Customer Satisfaction Survey," said Sid Klein, Chief of Police.

"Part of our community-oriented policing philosophy is that Clearwater's citizens are our 'customers,' and it's important to us to know how they feel about our service, and what they believe are issues within their own neighborhoods," Chief Klein said in explaining the survey's design and intent. "We have found, over the years, that this tool allows us to identify both strong points and weaknesses in our day-to day operations."

The survey, the seventh such abstract mailed to Clearwater residents since 1990, will be mailed this week to 3,000 randomly selected residents whose names are gleaned from the City of Clearwater Utilities billing list. In years past, the response rate (returned, completed surveys) was about 40%, which is not only a remarkable return rate for a mail-out type survey, but it is also statistically valid, with more than one percent of the city's residents being represented.

The 33-question survey asks respondents (citizens) to share their opinions about their neighborhood; about employees of the Clearwater Police Department; and about the Police Department in general. There is also room for unsolicited comments.

The format of the survey contains the same questions the Police Department asked in the previous six surveys, giving department administrators a fair understanding of what residents view as problems in their neighborhoods.

Over the years, the results of the survey were used by Police administrators and planners in determining what programs and projects were most important to the citizens of Clearwater. "This survey has been a valuable asset for the department, especially since so many recipients return it with comments," Chief Klein said. "We've used it as a guide on numerous occasions, most notably the creation and staffing of the Traffic Section to address the repeated number one concern of Clearwater's residents."

The Police Department asks residents who receive the survey to take the time to complete and mail it back in the postage-paid envelope. Once the returns are compiled and tabulated, a final report will be made public and will be discussed in various Police Department divisions.

Residents who have questions about the survey - or who would like a copy of the final report, once completed - may contact Project Coordinator Sergeant Doug Griffith at 562-4347, or e-mail him at dgriffith@clearwaterpolice.org.


SID KLEIN
Chief of Police